There are a few ways in which International Women's Day can be approached. It can be ignored. This is what mostly happens in the mainstream media. Unlike Valentines Day and Mothers Day, cards aren't given and presents aren't bought. With no profit to be made out of it, the day is not exactly one that jumps out and grabs the attention.

International Women's Day is an expressly political day. In 1907 women sweatshop workers marched in New York and thus the first International Women's day was born. Often when women are celebrated it is because they are either cute (Valentine's Day) or caring (Mothers' Day).